7/7/96, Times Argus
President Greene Is Under Fire For His Style As He Tries to Keep School Afloat
PLAINFIELD - Word travels fast in academia. So when the admissions
director at Goddard College resigned
abruptly in April, assailing the "autocratic" leadership of
school president Richard Greene, the harsh words in the
resignation letter were quickly relayed over the
Internet and read with interest in Miami.
Before coming to Goddard, Greene had run St. Thomas University, a
small Catholic school overseen by the Archdiocese of Miami. In his
five years as president, he increased enrollment, renovated campus
buildings, stabilized the school's finances and raised faculty
salaries by about 25 percent.
"He took a place that was floundering, brought in a group of
talented people, and produced resuits;" said Jack Levinshuk, who
worked as Greene's admissions director at St. Thomas. "I have
tremendous respect for the man."
But the complaints from Goddard also had a familiar sound to others
who worked for Greene in Florida. The Massachusetts-born college
administrator has a blunt management style that demands compliance
and doesn't tolerate dissent, said
Seth Bramson,
who teaches at St. Thomas.
"He's intimidating. He doesn't want to listen to or hear any other
opinion from anyone other than his handpicked coterie of flunkies,"
said Seth Bramson, an assistant professor of tourism and hospitality
management. "He made you feel that if you disagreed with him, your
job was in absolute jeopardy."
If Richard Greene's management
methods left mixed reviews at St. Thomas University - some loved
him, others are glad he left - it has inflamed Goddard, a place
where "question authority" could be the campus motto.
These are the two portraits of Richard Greene, the man at the center
of a fierce debate at Goddard over budget cuts, a union drive, and
faculty lay-offs. According to one version, Greene is a forceful
decision-maker who is providing a dose of much needed fiscal and
managerial discipline to the Plainfield campus. The other view holds
that Greene is a brusque, imperious leader whose style clashes with
Goddard's egalitarian and open traditions.
Both portraits likely have elements of truth. But if Greene's
management methods left mixed reviews at conservative St. Thomas
University - there are those who love him and those who are glad
he left - it has inflamed Goddard, an institution almost synonymous
with radical politics, a place where "question authority" could be
the campus motto.
Students have protested against Greene.
The faculty have demanded his resignation
and sent him an overwhelming vote of no confidence.
Trustees while vowing to investigate the impact of the faculty
cutbacks on academic programs, have supported Greene's decisions.
Like many small liberal arts schools, Goddard has faced difficult
years of red ink and shrinking enrollments. From a high of around
1,000 students in the 1970s, Goddard now has about 150 on campus
students and another 350 or so enrolled in off campus programs.
Although the school, founded in 1938, is known nationally as an
historic leader in progressive higher education, this is a critical
time for Goddard. How it weathers this latest controversy -- and
the course Greene charts -- will determine what kind of institution
survives into the 21st century.
Goddard's competitive situation, especially its financial constraints
with a lack of capital funds and endowment, high tuition, community
isolation, and morale issues, has created a sense of urgency for
change and transformation," Greene wrote last year in his "vision
statement" for the school. "There is also a window of opportunity
for Goddard to return to the cutting edge of higher education.
Community Schools
Greene, who is 65, came to Goddard after a long and varied career
in academia. He's taught history at Worcester Polytechnic Institute and
psychology and education at Assumption College in Worcester, Mass. He
was an administrator at Westfield State College in Massachussetts before
becoming vice president for academic affairs at St. Thomas University
in 1987. A year later, he was tapped as the school's president and
tackled the institution enrollment and financial crises.
He's also worked on education issues at the local level. While serving
school boards in Worcester years ago, Greene said he introduced the
idea of "community" schools for low income neighborhoods. The schools
stayed open until 10 p.m. and served as places kids and parents to
hang out and learn, he said.
Although he may be considered conservative by some at Goddard,
Greene said his politics are rooted in Democratic liberalism. "A lot
of us were influenced by John F. Kennedy," said Greene, who still
broadens his vowels with a rich Massachusetts accent. "I helped end
some of the segregation problems in Worcester ... by building schools
that needed to be built."
In Florida, Greene took over a university with a $17 million debt.
He helped arrange a refinancing plan that reduced the interest payments
while assembling an advisory board of 34 prominent Floridians to raise
money and tout the school around the state.
Even Bramson, a strong critic, acknowledged that Greene raised faculty
salaries while grappling with the college's fiscal problems. The raises
came in the midst of a union drive, Bramson recalled. "He got the pay
raise through so the union lost," he said. "He (Greene) had all kinds
of reasons why we shouldn't have a union. But the truth was we
desperately needed one."
Paul Wieser, who taught at St. Thomas for 13 years and chaired the
science department, said he quit because of clashes with Greene. "I
left St. Thomas, even though I had a tenured position, because I chose
not to work with Dick Greene in any capacity," he said. Wieser said
he could not provide details, because of a nondisclosure agreement
he signed with the archdiocese.
College presidents like Greene, who must balance budgets by cutting
programs or staff, are rarely popular with everyone. And those who
criticize Greene, whether at St. Thomas or at Goddard, cite similar
criticism or his management methods. But Andrew Kreutzer, who taught
at St. Thomas and now heads the sports management department at Ohio
University in Athens, contradicted Bramson's portrait of Greene as
an arrogant administrator who didn't take advice.
"I think he took counsel at St. Thomas. But good or bad, when the
decision was made, it was his," Kreutzer said. "He didn't say the
committee has decided."
Greene is a former Marine who demands top performance from his
subordinates, said Levinshuk, the former St. Thomas admissions
director. "He (Greene) has what I call an 'MBI' philosophy: management
by inspiration or irritation, whatever it takes," he said. "Maybe that's
his old Marine background. He wanted to hear how it was going to happen,
not why it couldn't happen."
Governing Goddard
St. Thomas is a bigger school with larger budget problems than
Goddard. But the Plainfield institution may be a harder place
to administer.
Goddard has a tradition of democratic governance, built on the model
of the Vermont town meeting. Issues are debated at community forums
while a "college executive council" comprised of faculty, staff and
students makes recommendations to the president on key budget and
program questions.
The process is supposed to instill in students a strong sense of
democratic principles. "Democracy is done at Goddard every day,"
is an oft-quoted campus saying.
But these democratic ideals can be problematic for those faced with
the day-to-day challenge of running the place. Jackson Kytle, the
Goddard president before Greene, said Goddard's problems stem in part
from these structural issues of authority and governance. Students,
faculty and staff have votes on the board of trustees, for example. So
if a president wants to tackle an issue, such as faculty teaching load,
he or she may be opposed by subordinates who are also serving on the board.
"If you have people you are trying to push who are supervising you,
that's a heck of a confused boundary," Kytle said, who is now vice
president at Vermont College.
While many small colleges face difficult times as the market for
college-bound students shrinks, Kytle said the problems are particularly
intense for progressive schools like Goddard or Antioch College in Ohio,
where he worked for 15 years.
"One of the dilemmas is how much a progressive school can handle of
an ideological agenda," he said. "I know Antioch has struggled with this.
I'm fairly certain Bennington College has struggled with this. And
I know Goddard struggles with this."
The other problems are more basic: roofs that leak, boilers that need
fixing and chronic budget problems, he said.
"A college can handle some of this: the tensions between administration
and staff; the lack of a governance plan, a physical plant that is badly
deteriorated, the confusion between progressive political thought and
progressive education philosophy. But all of them?" Kytle asked.
Kytle lasted at Goddard four years, one of a string of college presidents
who have worked at the Plainfield campus over the last 30 years. Kytle
said he and others advised Greene to assemble a strong board of trustees
who would back him when things got rough.
"We said in effect: Pack the board or pack your bags. Dick Greene did
that. He has a stronger board than I did. I could have used some of
their maturity," Kytle said.
Trustee Support
The board that Greene recommended includes a bankruptcy judge,
a physician, a college president, several academics and Goddard alumni.
The board has stuck by Greene, despite the faculty's call for his
resignation. The trustees have, however, appointed a committee to
examine the impact of the cuts. They will also soon name a provost
to handle more of Goddard's internal operations, leaving Greene to
concentrate primarily on fundraising and development work.
"Goddard has gone through several presidents in a short time because
the board hasn't stuck by them and said 'this is what is needed to
be done,'" said Michael Galor, who heads the alumni association and
serves on the board. What's going on at Goddard is a classic struggle
between faculty and administration. Goddard faculty have ruled there
for 20 years."
But some faculty question if Greene can effectively administer the
place if he doesn't have the support of teachers. They say the
departure of key people, like admissions director Peter Burns and
academic dean Steve Schapiro, have further destabilized the campus.
"Other than a few lieutenants, I don't know anybody there who has
respect for him," said Richard Schramm, who ran the Goddard Business
Institute and taught in the school's off campus programs until he
was laid off this spring.
"People don't work with Dick Greene they work for Dick Greene," said
another faculty member who did not wish to be named. "It's said if
you're loyal to me, I'll protect you. If not you won't be around for long."
Schramm said many modern businesses are evolving into less
hierarchical workplaces where employees are involved in decisions.
That is Goddard's heritage - but Greene seems to favor a more
traditional, top down management system, he said.
"He seems compelled to let every body know on a fairly regular basis
that he is the boss," said Schramm. "In my book, a good leader doesn't
have to tell you that. ...I don't know what management book he was reading."
Schramm also said Greene's budgets
have allocated too much money for administrative support and not enough
for academic programs.
Greene strongly disagreed.
"Here's the reality of the numbers over the last five years: Goddard's
budget has gone up approximately $2 million from 1991 to 1995. The
commitment to the academic side of the program has gone up 159 percent
in five years, while enrollment only increased 20 percent:" Greene said.
"Are we putting money into academics? Definitely that's where our money
has gone."
And Galor said that any administrator cutting staff positions would be
criticized. "I really think nobody could do what Richard has done without
taking a lot of hits. Then again, I think he could have been more sensitive."
Greene's Agenda
Goddard's pastoral campus has been the scene of some true academic
innovations. The school started the first adult degree program in the
country while an inovative program to help single mothers return to
school gained widespread attention in the 1980s.
Greene said he wants to return Goddard to national prominence. He's
pushing to establish a center for progressive research and plans to
host a national symposium in Plainfield next year on alternative science
and medical education.
These are Greene's big plans. But he is concentrating more these days
on basic issues of governance and authority. "It's a difficult
environment in which to be president," he said, with some understatement.
"How do you democratically manage an institution that has a
hiercrarchical system built into it, with a board of trustees,
a president and an administration?"
Greene said he considers himself a "change agent." That was his history
at St. Thomas, and he had hoped to bring structural changes to Goddard.
He had expected innovation to be welcomed at Goddard. "The reality is
progressive institutions are harder to bring about change in," he said.
"Can you bring about change (at Goddard). The answer is: not easily.
That was a surprise to me."
He's heard the criticism that he hasn't heeded faculty advice on budget
issues. But he said he took the budget cuts recommended by the school's
executive council and implemented most of them. "I stayed pretty much
in their guidelines," he said. "...Decision making is very hard at
Goddard. I do try to reach consensus. I do listen. I'm not dogmatic.
But I'm also not willing to compromise on academic standards, and
I'm not willing to copromise on the integrity of our academic programs."
Greene said he's been surprised by the furor, intense publicity and
personal attacks that followed the faculty lay-offs. "I don't have a
hidden agenda. The only agenda I have is to get Goddard back on a
national level. I'm at a point in my career where I can do that and
not worry about my future, not worry about where my next job is going to be."
Jane Sanders, who chairs the board of trustees, said layoffs could have
been avoided if the school collectively had tackled the tough issues
three years ago. "There's no way of getting around the fact we could
not have the number of faculty we have with the number of on campus students
we have. The college cannot sustain that. The trustees have been dealing
with that for three years," she said.
The entire Goddard community now needs to work together, she said. "We also
heard very clearly there are concerns about how decisions are being made
and implemented Sanders said. "What we're trying to do is not just do
what previous boards have done - which is back down from the decisions -
but to clarify the facts and to asses the educational impact and move
forward."
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